#Mixmax email tracking software
Some email marketing software tools enable A/B testing, so you can try out different subject lines and see which approach gets your subscribers to click and read the email. Even if your campaign as a whole is underperforming, you will be able to identify individual messages that drive the most and the least engagement and compare the different subject lines. The fact that you can see open rates of each email in your sequence is crucial. In both cases, a low open rate signifies that your email subject lines just aren’t grabbing the subscribers’ attention and that you need to come up with a more compelling copy for them.Īverage open rates vary from one industry to another, but in general, you want to be aiming above 10%. Opet rates apply to both the campaign as a whole and to each individual email. If your emails never get opened, you won’t even get a chance to convert a subscriber into a customer, regardless of how amazing your offers may be.
It’s vital to understand that your marketing messages will likely be competing with dozens of different emails in each subscriber’s inbox. The open rate of your emails is an invaluable KPI (Key Performance Indicator) that indicates how appealing your emails appear to your subscribers. High bounce rates lower your sender score, which results in more of your emails ending up in the Spam folder instead of the inbox.
Regardless of what the cause of the bounce is, you’d want to remove those addresses from your list. There’s an issue with the recipient’s ISP (Internet Service Provider) The email bounce rate refers to the percentage of email addresses in your mailing list that never received your marketing message.īounces occur when an email cannot be delivered, because: Advanced trackers can also provide you with a list of email addresses that “bounced” your emails. At the very least, you’ll see the percentage of your emails that reach the subscribers’ inboxes. Instead, most email marketing software solutions will give you a percentual representation of your campaign’s deliverability. That would only result in hundreds of notifications that nobody would want to go through. There are a couple of different things email tracking tools allow you to keep an eye on:Īn email tracker won’t notify you whenever your electronic messages hit someone’s inbox. That said, the question still remains - how does an email tracker know when an email has been received and opened? The concept is rather simple - the software adds an invisible image pixel to your emails, which detects and notifies you when a subscriber interacts with each email in your campaign. You’ll know exactly what type of content to send to your audience and when, as well as which offers get the most clicks and generate the most revenue for your business. The insights you get from email tracking software will help you tweak your email marketing campaigns to perfection. Nowadays, there are dozens of software solutions that can provide you with all the data you need to tell exactly where each of your emails ended up and how your subscribers engaged with them. There was no way to tell whether they received your emails, opened them, interacted with them, or clicked any of your links. In the early days of online marketing, you would send out a bunch of emails to your subscribers and hope for the best. So, how do you track emails, and what can the stats tell you about your campaign? What Is Email Tracking and How Does It Work? Once you know what type of content your audience engages with the most, and which CTAs (calls-to-action) work the best, you’ll be able to replicate the success of the current campaign in the future. The idea behind email tracking is to assess the performance of each individual email within your campaign. Without additional insights into the email open and click-through rates, you’ll still be taking a stab in the dark with the next campaign. While you can label a campaign successful if you hit certain goals, you won’t have any clue as to what works and what doesn’t. Looking at the number of generated sales alone doesn’t tell you much about your email marketing campaign. Top 10 Email Tracking Software Solutions for 2020 Skyrocket Your Revenue With a Powerful White-Label Email Tracker.What Is Email Tracking and How Does It Work?.Top 10 Email Tracking Software Solutions for 2020.
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